In early 2025, internet sensation Kai Cenat and rising star Ray took center stage in the vibrant “A Super Ape” campaign—a groundbreaking collaboration between Japanese streetwear icon BAPE® and Brooklyn-based creative label KidSuper. This partnership, part of BAPE®’s elite BAPE® COLLECTIVE series, reimagines classic BAPE® motifs through KidSuper founder Colm Dillane’s artistic lens, blending streetwear with contemporary art .
The collection debuted at Paris Fashion Week on January 25, 2025, during KidSuper’s Fall/Winter 2025 show titled “From a Place I Have Never Been.” The event marked BAPE®’s first runway appearance and featured a fusion of fashion and performance art, including a collaboration with artist Daniel Wurtzel .
While specific details about Kai Cenat and Ray's roles in the campaign are limited, their involvement underscores the collection's emphasis on fearless self-expression and cultural fusion. The “A Super Ape” collection is set to release in Spring 2025 at BAPE® stores and online, with prices ranging from $150 to $600 USD .
This collaboration not only highlights the synergy between BAPE® and KidSuper but also showcases the influence of contemporary creatives like Kai Cenat and Ray in shaping the future of fashion.
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